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PRIVACY POLICY

Welcome to True Ethnics!

At trueethnics (“Site”, “we”, “us”, “our”), your privacy is important to us. This Privacy Policy outlines how we collect, use, and disclose your personal information when you interact with our website and services, make a purchase from homeoftrends.in, or communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” refers to any individual using our Services, whether as a customer, visitor, or another individual.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection and use of your personal information as outlined here. If you do not agree, please refrain from using or accessing the Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. When updates occur, we will post the revised version on the Site, update the "Last Updated" date, and take any required steps under applicable laws.

Information We Collect

We collect personal information in the following ways:

1. Information You Provide:

  • Contact Details: Name, address, phone number, email.
  • Order Information: Shipping and billing addresses, payment details, and order history.
  • Account Information: Username, password, security questions.
  • Customer Support: Details you provide when communicating with us for support.

2. Automatically Collected Information (Usage Data):

We collect information about your interaction with the Services, such as:

  • Device type, browser, IP address, and network connection.
  • Interaction details with our Site, tracked via cookies, pixels, or other similar technologies.

3. Information from Third Parties:

We may receive data from service providers who help us run our business, such as:

  • Shopify, which powers our store.
  • Payment processors for handling transactions.

All third-party information is treated according to this Privacy Policy.

How We Use Your Personal Information

We use your personal information for various purposes, including:

  • Providing Products and Services: Processing payments, fulfilling orders, and managing your account.
  • Marketing and Advertising: Sending promotional communications, personalized content, and relevant ads.
  • Security and Fraud Prevention: Protecting your account and detecting possible fraudulent activity.
  • Service Improvement and Communication: Enhancing our Services and providing customer support.

Cookies

We use cookies to operate and improve our Site, run analytics, and provide personalized content. You can manage cookies through your browser settings, but please note that disabling them may affect your experience on our Site.

Sharing Your Personal Information

We may share your information with third parties for the following purposes:

  • Service Providers: IT management, payment processors, fulfillment partners, and customer support.
  • Marketing Partners: To help deliver personalized ads and promotional content.
  • Legal Obligations: Compliance with legal processes, protection of our rights, or as part of business transactions (e.g., mergers).

We do not sell or share your sensitive personal information without your consent.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect information from individuals under 16 years old. If you believe a child has provided us with personal information, please contact us for its removal.

Security & Retention

We use industry-standard security measures to protect your information but cannot guarantee complete security. We retain personal data as long as necessary to fulfill the purposes outlined, comply with legal obligations, and enforce our agreements.

Your Rights

Depending on your location, you may have the right to:

  • Access: Request details of the personal information we hold about you.
  • Delete: Request deletion of your data.
  • Correct: Update or correct your information.
  • Restrict Processing: Limit how we use your data.
  • Withdraw Consent: Revoke your consent where applicable.

You may exercise these rights by contacting us directly. We will respond to your request in line with applicable laws and may require verification of your identity before processing your request.

Contact Us

For any questions or concerns regarding this Privacy Policy, or to exercise your rights, please contact us at mamta.pile@gmail.com